Brand Development + Website Design
Lydia Augerot
Lydia Augerot — Website Design + Asset Creation
Year: 2025
I partnered with Lydia Augerot to build a cohesive digital and visual identity that reflects the refinement, craftsmanship, and intentionality at the core of her brand. This work included designing her website from the ground up, creative directing a lifestyle campaign to introduce the brand, and producing all product and still-life photography for Drop 001 and Drop 002. By combining thoughtful design, visual storytelling, and clear brand positioning, the project created a unified online presence that elevated her launch and established the foundation for long-term brand growth.
Website Design
For this project, I designed a custom website that highlights Lydia’s design philosophy: clean lines, handcrafted detail, and effortless sophistication. The site prioritizes clarity, ease, and visual balance, allowing her functional objects to sit in the center of her work. From layout to color palette to content flow, the design establishes an organic, editorial framework that supports future collections while staying rooted in the brand’s timeless aesthetic.
Website Asset Development
I creative directed a lifestyle shoot that introduced Lydia’s world through tone, texture, and environment. Followed by product images I shot myself, the imagery reflects her brand’s warmth and intentionality. It captures pieces in context of her wood shop, and highlights the quality of craft. The shoot provided foundational assets for the website, social rollout, and overall brand identity, grounding the collection in a handmade, human narrative.
Norma Skin Studio
Brand Development + Website Design
Year: 2025
Norma Skin Studio was only an idea before we worked together. These designs would create a brand that established, the owner,, Sam as an independent esthetician, after years of building a client list and personal brand under another local spa. The brand and the website called for a balance of distinction and recognition, a presence that would resonate with an established clientele and mark the transition from spa lead to business owner.
Website Design
Norma Skin Studio’s website needed to work as a landing page for easy booking, shopping product and distinctive messaging. The website was built to allow clients to navigate through all their needs with clear product and services information. Instagram being the lead traffic driver for the brand encouraged the design to reflect Sam’s personal social presence.
Brand Development
Norma Skin Studio was inspired by Sam’s connection to her identity through her grandmother and her namesake. The brand embodies this story through a hint of romance and nostalgia, while marking its place in time by the way of a modern, primary-color inspired palette. A brand that asks clients to come as they are and honors a space that encourages growth through caring for your skin.
Salon Archives
Brand Development
Year: 2025
This project set out to create a brand guidelines kit and social templates for Salon Archives. The deliverables were designed for use across social platforms, monthly newsletters, and future landing pages. The graphic design kit includes primary and secondary fonts, colors, logos, and templates for future events and series. All elements were created to be easily customized for future use using accessible tools like Canva.
Brand Development
Salon Archives is a community-first events that centers conversations inspired by fashion, interior design and living well. I worked with them to bring that same intention through their brands visual messaging. Relying on brand and community discovery, I presented to them a refined brand pack, which included social media templates. Salon Archives thoughtfully carries these designs with them in Seattle, WA, establishing their brand and events as here-to-stay storytellers.
