Creative Direction + Visual Strategy
Lydia Augerot
Lydia Augerot — Drop 001 Launch + Drop 002
Year: 2025
I partnered with Lydia Augerot to build a cohesive digital and visual identity that reflects the craftsmanship and functionality at the core of her brand. This work included designing her website from the ground up, creative directing a lifestyle campaign to introduce the brand and producing all product and still-life photography for Drop 001 and Drop 002. By combining thoughtful design, visual storytelling and clear brand positioning, the project created a unified online presence that elevated her launch and established the foundation for long-term brand growth.
Website Design
Designed a fully custom website that highlights Lydia’s design philosophy, simplicity, handmade and effortless. The site prioritizes clarity, ease and visual balance, allowing her products to stand at the center of the experience. From layout to color palette to content flow, the design establishes a modern, editorial framework that supports future collections while staying rooted in the brand and her crafts timelessness.
Brand Launch: Drop 001
Lifestyle + Website Photography
Creative Direction
For the launch campaign, I creative directed a lifestyle shoot on film, which introduced Lydia’s art through texture and environment. The imagery reflects her brand’s warmth and intentionality, capturing her and her pieces in real contexts. The shoot provided foundational assets for the website, social rollout and overall brand identity. This grounding the collection in a lived-in, human narrative.
Product Photography + Content Creation
Photographed all product and still-life imagery for both Drop 001 and Drop 002, shaping the visual language of the brand across its first collections. This included clean product photography for the website as well as still-life compositions featuring multiple items to support category pages, collection announcements, and campaign storytelling. The result is a cohesive library of imagery that blends function and artistry, showcasing Lydia’s craftsmanship with clarity and style.
Prism
Prism — Brand Strategy & Marketing
Year: 2025
At Prism, I led marketing initiatives to elevate and solidify their creative presence across social and email channels. Through strategic content planning, cohesive visual storytelling, and targeted email campaigns, I helped shape a consistent and compelling brand voice that resonated with their audience. By aligning creative direction with marketing objectives, the work strengthened brand recognition, engagement, and overall impact, ensuring Prism’s messaging was both visually distinctive and strategically effective.
Sun to Sweaters
Fall 2025 — Transitions Campaign
Creative Direction + Producer
Directed and produced Prism’s Fall 2025 campaign, shaping a narrative that captured the nostalgia between late summer and early fall. I developed the tone, imagery and strategy across social and email to highlight new arrivals and strengthen brand cohesion.
The campaign increased engagement and supported a noticeable launch, reinforcing Prism’s playful position as a destination for thoughtful style.
From Prep to Pavement
Service Works — Brand Introduction Campaign
Creative Direction + Producer + Stylist + Strategy
I directed and produced an editorial shoot for Service Works, shaping a visual story that introduces the brand and it’s industry + utility driven style. My role included concept development, production and styling to ensure a cohesive story.
The final imagery blends street skating energy with a chef inspired personality. The campaign gave Service Works a defined visual identity to support future marketing and digital use.
In Good Company
Baserange + Decade Denim — Valentine’s Campaign
Creative Direction + Producer + Stylist
I directed a Valentine’s campaign highlighting Baserange and Decade Denim through the lens of female designers and friendship. The concept paired Baserange’s soft essentials with Decade Denim’s timeless structure, creating a warm, simple story around connection and everyday style. The rollout strengthened Prism’s identity as a destination for thoughtful, long-lasting wardrobe pieces.
Common Feast
Common Feast — Founder + Chef
Year: 2025
For Common Feast, I develop creative direction and campaign strategy that extend beyond the table to highlight community, collaboration, and culture-building. Through visual storytelling, partner-driven campaigns, and content crafted around each event’s narrative, I shape a cohesive brand experience that honors the people, places, and creative practices behind every gathering. The work blends culinary identity with artful storytelling to build resonance, visibility, and a recognizable point of view.
Tomboy + Kwento Tea: Supper Club
Personal Project — Event Recap
Creative Direction
A slow, soft film capturing the essence of a collaborative supper club. As a personal project, I directed this piece to highlight the chefs and artists who create spaces for sharing through food. The video offers an emotional, textural experience—reflecting the feeling of cooking, serving, and gathering in environments built for connection and creative expression.
Salon Archives + Common Feast: Nourish at The Table
Campaign Video — Set and Waiting
Creative Direction + Talent
Created as a teaser and later projected at the Common Feast + Salon Archives event, Set and Waiting captures the quiet rhythm of cooking a meal and the flow in preparing a table for others. With the table set and waiting, the film reflects how a gathering only comes alive once it’s shared, reminding us that food is what continues to bring us together.
Rain Dog Farm: Visit to the Farm
Content Creation + Storytelling
For the Common Feast + Salon Archives event, I created content to highlight Rain Dog Farm as our featured sponsor. I spent time on the farm capturing images and speaking with Charlie and his mother, who tend the land. The story and visuals celebrated their care and craft, showcased the produce featured on our table, and connected the event to the local agriculture that made it possible.
Address
Address by Crawford Hoying — AVP of Marketing
Year: 2021
At Address, Crawford Hoying’s residential sales agency, I led brand development and multi-channel campaign strategy centered on emotional storytelling and human connection. Through creative direction, franchise campaign systems, and launch-level marketing, I helped shape a brand experience that celebrates the people and moments that define home. The work strengthened brand identity, deepened audience engagement, and established a scalable framework for future growth and storytelling.
Closer to Home
Address by Crawford Hoying — Brand Launch Video
Creative Direction + Producer + Talent
As the AVP of Marketing at Crawford Hoying, I created the brand video for the launch of Address, the company’s new residential sales agency. Rather than focusing on listings, the concept centered on what a home represents, happiness, belonging and the memories that anchor us.
The spot weaves between intimate, everyday moments to highlight the emotional motivations behind buying or selling a home. Designed to resonate with first-time homebuyers, growing families, and empty nesters alike, the video positions Address as a brand that understands the deeper story behind each move.
Franchise Campaign: Front Porch Photos
Creative Direction + Brand Experience
Designed a franchise campaign to act as both meaningful content creation and a personal brand experience. Inspired by the front-porch connections that emerged during COVID distancing, we developed an ongoing tradition: sending a photographer to celebrate the people behind the sale, capturing our clients family photos on their new front porch.
Each portrait was printed on heavy card stock and added to our in-office #whatsyouraddress wall, turning individual closings into a collective story. The campaign became a signature touchpoint for the Address brand, honoring the people and relationships that define what “home” truly means.